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2019 Hyundai Tucson AWD First Test: Going Up - Motor Trend
How much are cute-ute buyers willing to pay? Hyundai aims to find out by offering the 2019 Tucson with a new unbadged (so discreet!) “Ultimate” trim level. As cute-ute money grabs go, Hyundai’s $2,650 USD premium relative to the Limited grade undercuts the $3,500 USD Subaru demands when upgrading from Limited to its new Touring trim on a Forester 2.5i. It’s also a considerably gentler bump than the $6,590 USD Mazda asks to upgrade a CX-5 Grand Touring to Signature spiffiness. Of course, the Mazda throws in the CX-9’s turbo engine while those other two leave the powertrains untouched.